Objective:

The goal is to make the yachting industry more professional and provide tools and resources for learning about it.

To triumph in this industry, aspiring or existing professionals  must have a thorough and up-to-date understanding of the forces and frameworks which drive and shape the yachting industry, as well as the key subjects  and leadership skills needed in globally competitive organisations.

Ideal for: 

The Yachting Masterclass designed for anyone who wants to fully understand the yachting industry.

From new yacht owners, banks, family offices, brokers, suppliers and anyone  in the yachting industry who wants to move into a new or more senior management role.

From yacht crew looking to a shore-side management role, to shore-based employees aiming to broaden their skills and enhance their career prospects.

From yachting professionals seeking to broaden their employment horizons, to companies, who wish to develop their experienced staff and enhance the industry knowledge, and management efficiency of their business.

Designed for anyone in the yachting industry, or working in the luxury industry  who wants to move into a new or more senior management role, crew who would like to move land based, professionals who currently work in the industry and want to have a holistic 360 perspective of the entire industry.

• Land- based professionals: brokers, designers, yacht managers, charter brokers, suppliers, lawyers, insurance companies, etc.
• Luxury Industry – people working in non-yachting luxury industry such as hospitality, banks, family offices, etc.
• Crew onboard
• Students
• Members of the yacht club of Monaco
• Members of the Cluster

Module Learning outcomes:

• Understand the yachting Industry holistically
• Understand who the yacht owners are and what are their expectations
• Identify the principles of yacht designs
• Learn the yachting vocabulary, seamanship terms and have nautical fluency
• Recognize the main players in the industry, shipyards, designers and brokerage houses
• Identify all roles onboard a yacht

Yachting  is a very competitive and changing market – brokerage houses, yacht designers, shipping companies, agents, marinas, suppliers & manufacturers, etc, must position themselves well to sell their products/services successfully. This course aims to give participants basic industry knowledge and tools to help meet this challenge. Plus, the strategic ability to adapt to new practice and formulate and implement new strategies quickly and smoothly, when needed.

The skills and insights learnt on this 10-week course will give participants a competitive advantage– to help encourage professional growth, which in turn will lead to success.