Descriptions

MISSION:

This is the world’s first Superyacht Industry Academy

 

OBJECTIVE:

The goal is to make the yachting industry more professional and provide tools and resources for learning about it.

To triumph in this industry, aspiring or existing professionals  must have a thorough and up-to-date understanding of the forces and frameworks which drive and shape the yachting industry, as well as the key subjects  and leadership skills needed in globally competitive organisations.

 

IDEAL FOR:

This program provides both the industry knowledge and management skills needed to lead a successful business yachting

 The Yachting Masterclass designed for anyone who wants to fully understand the yachting industry. From new yacht owners, banks, family offices, brokers, suppliers and anyone  in the yachting industry who wants to move into a new or more senior management role.  From yacht crew looking to a shore-side management role, to shore-based employees aiming to broaden their skills and enhance their career prospects; from yachting professionals seeking to broaden their employment horizons, to companies, who wish to develop their experienced staff and enhance the industry knowledge, and management efficiency of their business.

Designed for anyone in the yachting industry, or working in the luxury industry  who wants to move into a new or more senior management role, crew who would like to move land based, professionals who currently work in the industry and want to have a holistic 360 perspective of the entire industry

 

• Land- based professionals: brokers, designers, yacht managers, charter brokers, suppliers, lawyers, insurance companies, etc.
• Luxury Industry – people working in non-yachting luxury industry such as hospitality, banks, family offices, etc.
• Crew onboard
• Students
• Members of the yacht club of Monaco
• Members of the Cluster

 

MODULE LEARNING OUTCOMES:

• Understand the yachting Industry holistically
• Understand who the yacht owners are and what are their expectations
• Identify the principles of yacht designs
• Learn the yachting vocabulary, seamanship terms and have nautical fluency
• Recognize the main players in the industry, shipyards, designers and brokerage houses
• Identify all roles onboard a yacht

 

Yachting  is a very competitive and changing market – brokerage houses, yacht designers, shipping companies, agents, marinas, suppliers & manufacturers, etc, must position themselves well to sell their products/services successfully. This course aims to give participants basic industry knowledge and tools to help meet this challenge. Plus, the strategic ability to adapt to new practice and formulate and implement new strategies quickly and smoothly, when needed.  

 

The skills and insights learnt on this 8-week course will give participants a competitive advantage– to help encourage professional growth, which in turn will lead to success.

 

PROGRAM:

 

COURSE Nr	TOPICS	COURSE DATE	COURSE TIME TABLE
1.	Course Introduction  – Introduction to the yachting Industry –Yachting basics & Vocabulary	2021.4.03	9am-11am
2.	The Superyacht Market – Yacht owners – Yacht owners experience	2021.4.8	5pm- 7pm
3.	Exterior Design – Interior Design	2021.4.10	9am-11am
4.	Naval architecture –Engineering – Propulsion Systems (engines)	2021.4.15	5pm- 7pm
5.	Shipyards & Yacht building	2021.4.17	9am-11am
6.	Yacht Sales – Yacht Marketing	2021.4.22	5pm- 7pm
7.	Classification – Maritime Law – Flag	2021.4.29	5pm- 7pm
8.	Yacht Ownership – Insurances	2021.5.6	5pm- 7pm
9.	Yacht Sales – Yacht & Luxury Marketing	2021.5.8	9am-11am
10.	Yacht Charter	2021.5.13	5pm- 7pm
11.	Yacht Management – Family Offices	2021.5.15	9am-11am
12.	Yacht Refit – Marinas	2021.5.27	5pm- 7pm
13.	Yacht Crew – Yacht agents	2021.5.29	9am-11am
14.	Yacht Aviation – Sustainability	2021.6.5	9am-11am

 

 

EMPLOYER SPONSORSHIP:

Many companies fully or partly sponsor their employees for our courses and actively encourage personal development in line with company priorities. You should start by discussing your training request with your line manager, training manager or human resources manager to enquire about support available. Make sure you have thought through your reasons for wanting to do the course and how it will benefit yourself, your job role and your company.  Employers can be very positive if you have thought through your reasons for undertaking the course and demonstrate the self-discipline and commitment required to gain maximum benefit from a training programme. We are always happy to directly talk to you and your manager to answer any questions about the course. We’re here to help you so please contact us without delay.

 

ABOUT THE COURSE DIRECTOR:

Marcela de Kern Royer, she is a Monaco resident founder and owner of Onboard, a consulting firm based in Monaco specialized in the sales to HNWI and luxury marketing in the yachting industry. Author of the first textbook ever written about The Superyacht Industry, also she is the founder of the superyacht industry-forum, a platform to connect all professionals. She is currently developing Genoa Superyacht Hub Moreover, she is a professor at the International University of Monaco. Previously she was commercial director for ICON Yachts shipyard in the Netherlands and was also the founder and president of the Young Professionals in Yachting (YPI) Monaco chapter, among many other pursuits as being a yacht manager, and a supplier in the industry she has a wide perspective of the industry. Apart from her professional services, she is also an influential social media figure in yachting. Marcela speaks fluently six languages, Spanish being her mother tongue, English, French, Italian, Portuguese and German. She has a passion for all things yachting and is known worldwide for being a trusted spoke person for the yachting industry.

 

 

CERTIFICATE PROGRAM:

8 weeks

Lessons twice a week:

Thursday 5pm- 7pm (2hours module)  theory

Saturday 9am-11am (3 hours module) theory + guest speaker

The price for the entire course is 1.800€

Students who enroll for the full program will get a certificate of attendance from the yacht club de Monaco.

 

Value proposition:  Having a diploma will give you a competitive advantage in getting a job in the yachting or luxury industry and a wide range of niche knowledge that will give you the right tools and skills to make you desirable and valuable in the marketplace.

 

MODULAR PROGRAM:

If students decide just to take individual modules, single price is 250€* per course.

In class participation is reccomended however virtual attendance is also possible at a reduced fee of 150€*/3 heures.

*Prices are HT (only members would get VAT reduced prices)

 

PARTICIPATION:

Min pax 3 – max pax 6 (covid setting)

More people allowed if in a Ycm conference room setting

 

LANGUAGE:

Program will be in english with french translation if necessary.