Descriptions

MISSION:

This is the world’s first Superyacht Industry Academy providing a holistic 360-view of the yachting industry. 

 

OBJECTIVE:

The goal is to make the yachting industry more professional by providing educational tools and resources to learn about it.

 

IDEAL FOR:

 The Yachting Masterclass designed for anyone who wants to fully understand the yachting industry. From new yacht owners, banks, family offices, brokers, suppliers and anyone  in the yachting industry who wants to move into a new or more senior management role. 

From yacht crew looking to a shore-based management role.

From yachting professionals seeking to broaden their employment horizons, to companies, who wish to develop their experienced staff and enhance the industry knowledge, and management efficiency of their business.

Overall is designed  for anyone with amition, either in the yachting industry, or working in the luxury industry  who wants to have a holistic 360 perspective of the entire yachting industry

 

• Land- based professionals: brokers, designers, yacht managers, charter brokers, suppliers, lawyers, insurance companies, etc.
• Luxury Industry – people working in non-yachting luxury industry such as hospitality, banks, family offices, etc.
• Crew onboard
• Students
• Members of the yacht club of Monaco

 

MODULE LEARNING OUTCOMES:

• Understand the yachting Industry holistically
• Understand who the yacht owners are and what are their expectations
• Identify the principles of yacht design
• Understand the basics of naval architecture and engineering
• Learn the yachting vocabulary, seamanship terms and have nautical fluency
• Understand main propulsion and technical systems
• Understand the purpose of flags and classification societies
• Recognize the main players in the industry, shipyards, designers and brokerage houses
• Identify all roles onboard a yacht
• Learn how to sell and market yachts
• Learn about yacht management, charter, and operations

 

The skills and insights learnt on this 10-week course will give participants a competitive advantage– to help encourage professional growth, which in turn will lead to success.

 

PROGRAM:

 

The next program will start in March 2023.  Next session’s dates to come. 

COURSE Nr	TOPICS	COURSE DATE	COURSE TIME TABLE
1.	Course Introduction  – Introduction to the yachting Industry -Seamanship Terminology & Vocabulary	19.02.2022	SESSION FINISHED
2.	The Superyacht Market	23.02.2022	SESSION FINISHED
3.	Yacht owners – Yacht owners experience	26.02.2022	SESSION FINISHED
4.	Interior Design	02.03.2022	SESSION FINISHED
5.	Naval architecture –Engineering	05.03.2022	SESSION FINISHED
6.	Propulsion Systems (engines)	09.03.2022	SESSION FINISHED
7.	Shipyards & Yacht building	12.03.2022	SESSION FINISHED
8.	Classification  – Flag	16.03.2022	SESSION FINISHED
9.	Insurances – Maritime Law	19.03.2022	POSTPONED
10.	Yacht Ownership – Yacht Design	23.03.2022	SESSION FINISHED
11.	Maritime Law	26.03.2022	SESSION FINISHED
12.	Yacht Charter – Insurances	30.03.2021	SESSION FINISHED
13.	Yacht & Luxury Marketing	02.04.2022	SESSION FINISHED
14.	Yacht Refit – Marinas	06.04.2022	SESSION FINISHED
15.	Yacht Management	09.04.2022	SESSION FINISHED
16.	Family Offices	13.04.2022	SESSION FINISHED
17.	Yacht agents – Yacht Crew	16.04.2022	SESSION FINISHED
18.	Yacht Aviation	20.04.2022	SESSION FINISHED
19.	Sustainability + Final Exam	23.04.2022	SESSION FINISHED

 

To sign up for the course please click here: 

 

EMPLOYER SPONSORSHIP:

Many companies fully or partly sponsor their employees for our courses and actively encourage personal development in line with company priorities. You should start by discussing your training request with your line manager, training manager or human resources manager to enquire about support available. Make sure you have thought through your reasons for wanting to do the course and how it will benefit yourself, your job role and your company.  Employers can be very positive if you have thought through your reasons for undertaking the course and demonstrate the self-discipline and commitment required to gain maximum benefit from a training programme. We are always happy to directly talk to you and your manager to answer any questions about the course. We’re here to help you so please contact us without delay.

 

ABOUT THE COURSE DIRECTOR:

Marcela de Kern Royer, she is a Monaco resident founder and owner of Onboard, a consulting firm based in Monaco specialized in the sales to HNWI and luxury marketing in the yachting industry. Author of the first textbook ever written about The Superyacht Industry, also she is the founder of the superyacht industry-forum, a platform to connect all professionals. She is currently consulting various marinas; brokerage houses; shipyards and yacht clubs , moreover, she is a professor at the International University of Monaco. Previously she was commercial director for ICON Yachts shipyard in the Netherlands and was also the founder and president of the Young Professionals in Yachting (YPI) Monaco chapter, among many other pursuits as being a yacht manager, and a supplier in the industry she has a wide perspective of the industry. Apart from her professional services, she is also an influential social media figure in yachting. Marcela speaks fluently six languages, Spanish being her mother tongue, English, French, Italian, Portuguese and German. She has a passion for all things yachting and is known worldwide for being a trusted spoke person for the yachting industry.

 

 

DURATION:

Next dates to come

10 weeks

Executive education schedule

Lessons twice a week:

Wednesday 5pm- 8pm (3 hours module)  

Saturday 10am-1pm (3 hours module) 

NB: If students wish, they can take an à la carte course, choosing the modules individually. 

 

PRICES:

The price for the entire course is 2.500€*

Students who enroll for the full program will get a certificate of attendance from the yacht club de Monaco.

Value proposition:  Having a diploma will give you a competitive advantage in getting a job in the yachting or luxury industry and a wide range of niche knowledge that will give you the right tools and skills to make you desirable and valuable in the marketplace.

 

If students decide just to take individual modules, single price is 280€* per course.

In class participation is reccomended however virtual attendance is also possible at a reduced fee of 180€*/3 heures or 2000€* for the entire online course.

*Prices are HT (only members would get VAT reduced prices)

*The training manual is recommended and sold with your registration. Price of the book: 125€ HT

 

EXCEPTIONAL OFFERS:

• Our members and partners receive a 10% discount.
• YPY members and IUM students get a 30% discount.
• We have a corporate discount where the second person that is registered from the same company gets a 10% discount. 

 

PARTICIPATION:

Min pax 3 – max pax 6 (covid setting)

More people allowed if in a Ycm conference room setting

 

LANGUAGE:

Program will be in english with french translation if necessary.